TCU: Vision in Action


A vision without a strategy remains an illusion


2010 and beyond imageThis observation, made by Bolman and Deal in their book Reframing Organizations, carries the ring of truth. At Texas Christian University, Vision in Action is the ongoing, inclusive planning process through which TCU’s vision and the strategies to make that vision reality are determined.


The first phase of Vision in Action was launched in 2003. The process had a transformative effect on TCU, now recognized among the nation’s top 20 “Up-and-Coming Universities” by U.S. News & World Report. Scores of strategies determined through the first VIA planning process have been successfully implemented. The next phase of Vision in Action builds upon this strong foundation with an updated vision and vital new initiatives.


Reframing Organizations: Artistry, Choice and Leadership by Lee G. Bolman and Terrence E. Deal


Cardinal Principles


There are five cardinal principles derived from Vision in Action. In spirit, these principles (called cardinal goals in the first planning process) have remained constant during both rounds of strategic planning, though minor modifications were made in the second phase. The five cardinal principles will determine the shape of the total TCU experience for at least a decade to come. What follows is a list of strategic priorities that support these principles. They are subject to further assessment and the availability of resources.



Recruit and retain outstanding students, faculty and staff who can thrive intellectually, personally and professionally at TCU

  • Enhance the quality of the undergraduate student academic experience
  • Strengthen graduate programming
  • Develop a strong and safe campus community
  • Be the workplace of choice


View all cardinal principles